We are excited to announce that, we have launched a new website for Irish DIY retailer Woodies on the Magento Enterprise platform.
Woodies.ie now has a powerful search feature to help visitors find the products and information that they are looking for. Allison Hilliard wrote an excellent article for our own blog recently covering the importance of site search in e-commerce.
The new store locator makes it easy to find your closest Woodies store. With 32 stores nationwide, there is sure to be a location close to you. The challenge around selling items per unit of measure has always been an issue for e-commerce retailers. The solution provided to Woodies was, to create a calculator on the website to allow customers to quickly identify the quantity of products needed for their project. The calculator works for Wall Painting, Wallpaper, Tiling, and Flooring.
Click & Collect
A key feature of the new Woodies site is the newly designed and integrated workflow for Click & Collect. Utilising the availability of stock across 32 Woodies store locations, Click & Collect allows customers to check the availability of products, pay for their order online and then collect their order once it is ready in store. For the convenience, the customer can simply click "Use my location" and the website will automatically display the store closest to the current location. If an item is not in stock in the location selected, they can view other stores where the item may be available.
Tips & Advice
DIY buyers are always on the lookout for guidance on completing their projects. The Tips & Advice section on the new Woodies website provides excellent tutorials and videos to help out their customers. Our team helped to design a fully featured area for all of this content making it easy for customers to find the content they are looking for as well as providing a platform for Woodies to publish safety information for their customers.
Woodies do a very effective job of displaying their range of Fitted Kitchens in their stores. Due to the highly personalised nature of fitted furniture, it was decided that it would be great to showcase the full range online while enabling the customer to book an appointment with one of the highly experience Woodies team to guide the through the purchase of their new fitted kitchen.
Woodies have developed some excellent content for their "Inspiration" section. This area of the website gives tips, advice and ideas which can help inspire you to take on that next DIY project.
Featured blogger Leonie Cornelius provides step by step guides to help you on your way to DIY heaven. Check out her recent post on "Polka Dot Pumpkin Lanterns". Her guides include all of the instructions needed to complete you project as well as all of the materials required.
We look forward to working with Woodies on the future development of their platform and helping them grow their online business.