FOOTBALL ASSOCIATION OF IRELAND

A world class sports website for Ireland’s football fans

A FEW PROBLEMS TO SOLVE

Discover the FAI’s digital leap with their new website, designed to captivate Ireland’s football enthusiasts.

This case study delves into how the FAI transformed their online presence using Drupal, enabling real-time updates and enhanced fan interaction. A key highlight is the social wall, which significantly boosts fan engagement on social media.

This transformation is more than just a technical upgrade; it’s a strategic move to align the FAI’s digital space with the passions of its football community.

 

The Football Association of Ireland (FAI) is the sports governing body in the Republic of Ireland. Football is the biggest sport in the country with 450,000 active participants nationwide, 2,452 clubs across 90 Leagues, 13 Affiliates, 160 International Games each year, 170 full-time staff, and a turnover of €50 million per annum.

The FAI has responsibility for the Domestic and International Teams, Grassroots, Women’s Development, Player Development, FAI Education and Coaching and Social Inclusion. They wanted to build a best in class sports website that would engage the Irish Football fan base using FAI and UEFA generated content.

The existing FAI website was not fit for purpose, so they approached the Monsoon Drupal team for a solution that would meet the following needs:

MOBILE RESPONSIVENESS

MULTIMEDIA SUPPORT

SOCIAL MEDIA INTEGRATION

OUR SOLUTIONS

We built a brand new responsive website for the FAI using Drupal 7 as the content delivery platform. The new site showcases both the International and Domestic teams, accessed from the homepage. The project methodology involved our initial discovery process, consulting and business analysis, front end design, and Drupal custom development.

As the project kicked off, we undertook a detailed discovery process to understand the scope of the project and outline specific user requirements. Through discovery and design workshops with both the internal stakeholders of the FAI, and the website’s audience, we were able to identify comprehensive personas, user journeys, and precise internal needs of the FAI to publish, manage and maintain content on the site.

From the initial requirements analysis and user experience design, our technical team built a new condensed information architecture to deliver on these specific user journeys. The new Drupal framework provided the FAI with a highly effective platform to serve content and statistics on competitions, teams, matches, players and seasons.

The contribution of Monsoon Consulting was invaluable throughout the development. Their expertise in user interface design, Drupal development, and server configuration helped ensure we were able to successfully deliver a state of the art website, to the benefit of Irish football fans worldwide.
 
 

FAI

OUR SOLUTIONS

The new enterprise content management platform delivered on the FAI’s primary objective of building a best in class sports website to engage Ireland’s football fan base the Irish Football fan base, using FAI and UEFA generated content.

Drupal provides the internal website editors with easy content editing tools, giving them the capacity to update large amounts of stats in real-time. The addition of a social wall has improved engagement with football fans on social media. Furthermore, the overall information architecture and site structure are better targeted to the FAI’s target audience.

We continue to provide managed support services to the Drupal-built www.fai.ie, as well as all their internally hosted environments for application hosting.

OTHER SUCCESS STORIES

ENABLE IRELAND

225% Increase in Users

  • Integrated Donation Functionality
  • Localised Service Centre Directory
  • Centralised Resource Hub
  • Inclusive, Rich, Multimedia Content

DÚN LAOGHAIRE-RATHDOWN COUNTY COUNCIL

Over 2 million unique website views

  • A responsive and easy-to-navigate public service website
  • In-depth discovery process
  • Information Architecture
  • Content Management

HOME FOCUS BY HICKEYS

Customised 'Shop the Look' Feature

  • Powerful and immersive eCommerce site
  • Platform modernisation
  • Improved performance
  • Multi-channel integration

ENABLE IRELAND

225% Increase in Users

  • Integrated Donation Functionality
  • Localised Service Centre Directory
  • Centralised Resource Hub
  • Inclusive, Rich, Multimedia Content

DÚN LAOGHAIRE-RATHDOWN COUNTY COUNCIL

Over 2 million unique website views

  • A responsive and easy-to-navigate public service website
  • In-depth discovery process
  • Information Architecture
  • Content Management

HOMEFOCUS

Customised 'Shop the Look' Feature

  • Powerful and immersive eCommerce site
  • Platform modernisation
  • Improved performance
  • Multi-channel integration

Ready to transform your site?

Get in touch today!

EMPOWERING     INNOVATIVE     HUMBLE     SOLUTION-ORIENTED     EFFICIENT    HONEST     ARTISTIC     RESPONSIBLE     INNOVATIVE     CUSTOMER-CENTRIC     AWARD-WINNING   

EMPOWERING     INNOVATIVE     HUMBLE     SOLUTION-ORIENTED     EFFICIENT    HONEST     ARTISTIC     RESPONSIBLE     INNOVATIVE     CUSTOMER-CENTRIC     AWARD-WINNING