3 Reasons to choose Magento for B2B Ecommerce
“Did you know that 93 percent of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors? In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C. And if you can’t meet these demands, your competitors will.” (Magento.com)
1. Account support
Depending on the accounts structure you have created, you can provide varying levels of support to different accounts. For example, certain clients may pay for a direct line to a support team and others may be happy with simply being able to submit issues. With the ability to create dynamic roles and permissions this in turn will help with customer satisfaction as expectations will with clearly set and therefore met.
2. Custom Catalogs
Personalised pricing for the various accounts you have is a brilliant feature of Magento for B2B. Contracts can often vary in B2B and therefore what might be for one client, may not be for another. Legacy contracts, new client expectations and various other reasons can dictate the size of a contract and its potential discounts. Being able to create various catalogues allows you to control your pricing and therefore negotiate contracts and procurement.
3. Integrations
Magento has created a strong infrastructure of integrations which allows Magento B2B users to implement their digital transformation strategy as effectively and efficiently as possible. The times have changed and technology is allowing us to move from slow paper based systems to easy to use, customer focused tech systems. Seamless integration with your ERP, CRM and API’s is what makes Magento our platform of choice and speciality.
