Content & Social Media Executive

About Monsoon Consulting & Apex

Monsoon Consulting is one of Europe’s leading digital agencies, delivering complex eCommerce and content platforms for large global organisations across multiple industries.

Apex is a B2B eCommerce platform built within the Monsoon group, purpose-built for wholesalers and distributors. It productises years of real-world delivery experience into a scalable platform that simplifies complex B2B ordering, integrates deeply with ERP and WMS systems, and supports long-term growth.

Together, Monsoon Consulting and Apex combine deep enterprise expertise with a modern, product-led B2B platform — turning real customer challenges into practical, scalable solutions.

Role Overview

We are looking for a Content & Social Media Executive who can own end-to-end content creation and distribution across blogs, case studies, PR content, website copy, and social channels.

This is a hands-on role suited to someone who enjoys researching B2B topics, turning complex ideas into clear content, and consistently publishing high-quality material that drives engagement, SEO performance, and brand credibility.

Your role will be to own the content creation and publication of all our key channels including website blog, LinkedIn, YouTube, X etc. In addition any new channels ( e.g. Podcasts) should be explored too.

Key Responsibilities:

Content Creation & Editing

• Write, edit, and publish:
  • Blog articles (thought leadership, product, and industry topics)
  • Customer case studies and success stories
  • Press releases and announcements
  • Website and landing page copy
  • Email and social media content
  • Own the preparation, writing, and submission of content for industry and trade award entries.
• Translate technical and product-led inputs into clear, engaging, business-focused narratives
• Maintain a consistent brand voice across all content formats

Content Planning & Velocity

• Own and manage the content calendar across blog and social channels
• Ensure consistent content output aligned with business priorities, product launches, and partnerships
• Repurpose long-form content into social posts, short-form content, and email snippets

Social Media Management

• Plan, write, and schedule social media posts (primarily LinkedIn; others as required)
• Engage with relevant industry conversations, comments, and mentions
• Support founder-led and company-level social content

SEO & Performance Optimisation

• Conduct basic keyword research and optimise content for SEO
• Improve on-page SEO (headlines, metadata, internal linking)
• Monitor performance and continuously improve content based on data

Key Performance Indicators (KPIs)

Content Velocity

• Blogs published: 4–6 per month
• Case studies / long-form assets: 1–2 per month
• Social posts: 3–5 per week (LinkedIn-focused)
• Content calendar adherence: ≥ 95% on-time publishing

Engagement

• Average engagement rate on social posts: +20–30% growth over 6 months
• Post-level engagement: Likes, comments, shares per post trending upward
• Website engagement: Improved average time on page and reduced bounce rate for content pages

SEO Contribution

• Keyword rankings: Top 10 rankings for targeted long-tail B2B keywords within 3–6 months
• Organic traffic: Month-on-month growth from content-led pages
• Internal linking impact: Improved crawlability and content discovery
• Lead influence: Content contributing to inbound leads, demos, or partner conversations

Demand Generation

• Assisting in the “top of funnel” lead generation. Promoting new enquiries to Monsoon & Apex via typical CTA ( forms, email and other in-bound channels)

Skills & Experience

Required

• Must be highly fluent in written and spoken English, with the ability to communicate complex ideas clearly and confidently.
• 2–5 years’ experience in B2B content and social media roles
• Strong writing and editing skills with attention to clarity and structure
• Experience writing blogs, case studies, and web copy
• Familiarity with LinkedIn as a primary B2B channel
• Basic understanding of SEO principles and keyword optimisation
• Comfortable working with technical or product-led teams
• Exposure to and strong interest in using GenAI content tools such as ChatGPT, Claude, and Jasper to research, draft, and refine content.
• Understanding of AI strengths and limitations; ability to edit AI output critically
• Exposure and working experience of Marketing automation tools (Hubspot) 

Preferred

• Experience in B2B,  eCommerce, or technology companies
• Familiarity with CMS platforms (WordPress or similar)
• Experience with content tools such as:
  • Google Analytics / Search Console
  • SEO tools (Ahrefs, SEMrush, or similar)
  • Social scheduling tools (Hootsuite, Buffer, etc.)
• Ability to interview customers or internal stakeholders for content creation

What Success Looks Like (First 6 Months)

• Consistent, high-quality content output across blogs and social channels
• Clear improvement in brand visibility and engagement on LinkedIn
• Measurable organic traffic growth driven by content
• Strong content library supporting sales, partnerships, and investor conversations

Why Join us

• Opportunity to shape the voice of a growing B2B platform
• High ownership and visibility working directly with founders
• Flexible working environment
• Exposure to real-world B2B customers, partners, and product innovation