Snapchat recently introduced its Memories feature – a new way to share content on social media. This update allows users to save photos and videos to a searchable camera roll, post previously saved Snaps to a new Story, and build an archive of curated content. As a result, Snapchat Memories creates advanced marketing opportunities for …
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E-Commerce site search is an essential step in the online conversion funnel. Visitors who actively use your website’s search box have an increased level of purchase intent and are more likely to convert than the average user. However, despite investing heavily in category structure and navigation, many retailers often neglect the significance of the search …
Recently Magento released the next generation open source digital commerce platform, Magento 2. This improved platform is geared towards helping e-commerce brands create and deliver engaging, omnichannel shopping experiences with rich functionality. Let’s look at the enhancements in greater detail. Magento is the leading platform used by online merchants to provide customers with an optimised …
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Monsoon Consulting recently worked with Dún Laoghaire-Rathdown County Council to build the next generation of dlr websites, using Drupal 7 as the content management system. Launched in June 2016, the new responsive websites set the standard for Enterprise Content Management and government digital presence. Dún Laoghaire-Rathdown County Council is the the local authority responsible for …
Although Google Tag Manager was initially released in 2012, there is still a lot of confusion about what exactly it is, what it does, and how it differs from Google Analytics. So, let’s take some time to break it down and explore Google Tag Manager (GTM) in greater detail. Firstly, what is Google Tag Manager? …
I would like to introduce four new members to the Monsoon Consulting team. Two out of our four new members are taking up the role of new Project Managers. These additions to our PM team will help manage our new projects and facilitate the expansion of Monsoon Consulting. Our other new additions are within the …
Drupal CMS Drupal is is the web content management platform of choice among organisations worldwide – from small businesses to corporate enterprises and government bodies. It is a PHP open source CMS with a suite of tools that powers your content supply chain. In fact, Drupal powers many of the websites and applications that we …
Instagram has just introduced a new feature for it’s users called Stories. It’s an exciting Snapchat-like feature for Instagram that allows you to fill the gaps between your traditional video and photo posts. In this post we will be looking at best practice for using this feature as a business. Your Instagram Story is available …