Event The Anatomy of Success in B2B E-Commerce

Just like in B2C, Millennials are taking over the workforce and they expect everything to be accessible from anywhere, anytime—yes, that means 24/7, 365 days a year. Today’s B2B buyer is increasingly mobile and companies must embrace technology to adapt to these demands

Stephen Kenealy

The quote, above is not an opinion, it’s a fact. Research has shown a 70% increase in Millenials as researchers in B2B purchases.

That’s why in partnership with dotmailer and Magento we are hosting an event discussing the Anatomy of Success in B2B E-Commerce.

Who is this event for?

If you represent a B2B business that is taking the first steps in selling online or you have an existing site which you are planning on re-platforming to a next-generation to E-Commerce, this event may be of interest to you.

The talks that will be presented should be of interest to B2B E-Commerce Managers, IT Managers, B2B Business Managers and Marketing Professionals alike. With presentations ranging from the technical considerations of a B2B E-Commerce development to the UX/UI refinements that you need to consider in order to cater for this new audience.

What is the agenda?

  • 8.45am: Registration and breakfast
  • 9.00am: The B2B e-commerce market and opportunity    
  • 9.15am: Platform Talk: Magento and the B2B roadmap
  • 9.45am: Architecting your B2B e-commerce platform for scale and growth
  • 10.15am: Quickfire Q&A: Brexit
  • 10.30am: Refuel
  • 10.45am: Putting the “C” back into B2B
  • 11.15am: What next? Making your site revenue generating
  • 11.45am: Live Interview: What was that journey like in practice?
  • 12.15am: Close

Where and when is the event?

The event will take place at the dotmailer HQ, London Bridge  on 3rd Nov, 8.45am-12.30pm

How do I register my interest?

If you think this event is for you, we would be delighted if you would register your interest in attending via our sign-up page. Once we have reviewed your application, you will receive confirmation of your attendance.

With us you'll get customised digital solutions. B2B eCommerce expertise. eye-catching UX & design. streamlined on-boarding. a high-performance site. a long-term partnership. a thorough discovery. white-glove support. an amazing website. a team of experts.

Ready to transform your site?

Get in touch today!



B2B e-commerce represents a major strategic opportunity. As the global B2B market continues to boom, more business buying decisions are taking place online. Several factors are fuelling this growth – notably, there is a rapidly changing demographic makeup in an ever-expanding digital economy.

B2C user experiences are setting the standard for B2B, therefore influencing buyer expectations. As a result, merchants face the challenge of transforming how they sell and deliver products and services online. However, in order to understand and illustrate the complexity of B2B, it is useful to compare the features and requirements of B2B and B2C e-commerce. 

In a recent Kite Flying article, our UK Commercial Director Paul Kelson outlined the potential value to be captured by digital business professionals, given that the B2B e-commerce market is expected to boom. In fact, Forrester estimates US B2B e-commerce alone to surpass the $1 trillion mark by 2020. In the interest of gaining competitive advantage in such a lucrative space, it’s important to compare and contrast B2B requirements with B2C, so that digital procurement can meet consumer expectations.