Let’s start with one of my favourite quotes! 🙂 Start by doing what’s necessary, then do what’s possible, and suddenly you are doing the impossible! Francis of Assisi If you do everything in life with courage, passion and belief, then I honestly believe you can achieve the impossible! 🙂 Meet Magento New York City 2023 …
Following a dip in revenue in 2022, the hardware sector in Ireland is making a recovery and is at a pivotal juncture. With 93% of businesses citing staff recruitment and retention as significant challenges and 50% planning to upgrade their IT systems, the time is ripe for a digital transformation. As your teams prepare for …
Read more “Hardware’s Digital Leap: Navigating 2024 with B2B eCommerce Innovation”
Na Monsoon acreditamos que os projetos business-to-business e business-to-consumer sĂŁo igualmente desafiantes e aprazĂveis de trabalhar, embora cada um apresente os seus desafios especĂficos. Enquanto o B2C pode ter mais destaque, a nossa equipa gosta de trabalhar em projetos B2B inovadores tanto (ou mais) para unir forma e função atravĂ©s da transformação digital. Tivemos a …
Read more “Projetamos Sites B2B: Os Casos Mais Inovadores da Monsoon”
At Monsoon we believe that business-to-business and business-to-consumer projects are both equally interesting to work on, and each present their own unique sets of challenges. While B2C can get more of the spotlight, our team enjoys working on innovative B2B projects just as much (if not more) to unite form and function through digital transformation. …
Read more “Designing B2B Websites: Monsoon’s Most Innovative Cases”
With Halloween now behind us, it is now officially the start of the all-important peak holiday trading period. And nowhere is this more prominent than the world of eCommerce. With the busy and indeed pressurised (for most merchants) holiday trading period upon us, many retailers will now be focusing all their attention to this critical …
Read more “Monsoon Consulting Continues Strong Partnership with One4All for BFCM Rush”
This year brought its unique challenges and opportunities that affected the eCommerce world. While we are facing the consequences of deeply disturbing geopolitical events and the cost of living crisis, on the other hand we observe that everyone’s day-to-day routines and work-related tasks are becoming more and more digital. Businesses that used to manage everything …
When you shop online and add something to your cart, most of the time you’ll want to keep browsing. As an eCommerce business, that’s exactly what you want your customers to do–keep shopping. This means you want to make their shopping experience as smooth as possible with the least amount of friction. A streamlined UX, …
Read more “Hyvä Ajax Add To Cart: A Monsoon Contribution Story”
Even though luxury brands tend to prioritise their in-store experiences over digital ones, in the last 3 years they had to start or rethink representing themselves online – it happened mostly due to the COVID Pandemic and the rise of digital native Millenials and Gen Z. Since luxury brands main goal is to stay exclusive, …
When it comes to B2C, there’s usually one person making purchasing decisions. For B2B the decision can be multi-level and mostly is a team decision. Knowing that we have to ensure that the B2B online offering will appeal to people with various backgrounds. Content has to address every team member’s need, it has to show …
When thinking of the Barnum Effect, two things come to mind: horoscopes and generalised personality tests. Barnum Effect occurs when individuals believe that given descriptions apply specifically to them, even though the information can be relevant to absolutely anyone. This effect was named after American showman P.T. Barnum, the founder of Barnum and Bailey Circus …
Read more “What’s the Barnum Effect and how it’s used in eCommerce sales”