Man drawing on drawing tablet using a mac with Web Design on the screen and color swatches on the desk.

Why your traditional brand guidelines may not be suitable for the web?

In many cases when clients request a website, they usually already have a brand book with thoroughly created design guidelines. However, despite our big passion for consistency, sometimes we have to make a few changes or introduce new colours or even fonts when creating a website. Let’s see why. We used one of our current …