Projetamos Sites B2B: Os Casos Mais Inovadores da Monsoon

Na Monsoon acreditamos que os projetos business-to-business e business-to-consumer são igualmente desafiantes e aprazíveis de trabalhar, embora cada um apresente os seus desafios específicos. Enquanto o B2C pode ter mais destaque, a nossa equipa gosta de trabalhar em projetos B2B inovadores tanto (ou mais) para unir forma e função através da transformação digital. Tivemos a …

Designing B2B Websites: Monsoon’s Most Innovative Cases

At Monsoon we believe that business-to-business and business-to-consumer projects are both equally interesting to work on, and each present their own unique sets of challenges. While B2C can get more of the spotlight, our team enjoys working on innovative B2B projects just as much (if not more) to unite form and function through digital transformation. …

8 B2B eCommerce Trends to Prepare for in 2024

This year brought its unique challenges and opportunities that affected the eCommerce world. While we are facing the consequences of deeply disturbing geopolitical events and the cost of living crisis, on the other hand we observe that everyone’s day-to-day routines and work-related tasks are becoming more and more digital. Businesses that used to manage everything …

Crafting an Effective B2B eCommerce Strategy

When it comes to B2C, there’s usually one person making purchasing decisions. For B2B the decision can be multi-level and mostly is a team decision. Knowing that we have to ensure that the B2B online offering will appeal to people with various backgrounds. Content has to address every team member’s need, it has to show …

The magic of free delivery: why and how

In this article we decided to figure out why free delivery is so attractive for users and present you with 3 kinds of free delivery features that we recommend to use in your eCommerce. The future is fast, free shipping. Whether through special seasonal offers or reaching threshold spend levels or annual membership, shoppers are …

Cognitive biases and e-commerce: How they can Influence your sales

As it turns out, humans are not as rational as we think we are. In order to not be constantly overwhelmed, and to make our constant decision-making easier, we create shortcuts in our brains. This leads us to Cognitive biases – common misconceptions that occur when we value perception or beliefs over reality. Here’s our selection …

Why your traditional brand guidelines may not be suitable for the web?

In many cases when clients request a website, they usually already have a brand book with thoroughly created design guidelines. However, despite our big passion for consistency, sometimes we have to make a few changes or introduce new colours or even fonts when creating a website. Let’s see why. We used one of our current …

Considerations for designing a multilingual eCommerce store

Feeling confident about your choice when making a purchase is crucial for a good online customer experience. As a result, the audience becomes loyal to the brand which translates into higher conversion rates for business owners.  Since we know that communication is the key, we need to make sure we are speaking in our customer’s …