Your navigation is the bread and butter of your eCommerce store. If your users are not able to navigate your site to achieve their goal (which is likely to find and buy a product) then your site is unlikely to convert, and may lead users to move to a competitor site. There are many aspects …
Rapid deployment, engaging customer experience and powerful eCommerce Our 15 years experience working with leading B2B businesses enabled us to bring valuable B2B insights, learnings and solutions to our apex product. With an attractive suite of features pre-built and ready to use, along with a rapid deployment window, apex aims to help get businesses online within six to …
With more and more people becoming comfortable with purchasing online it is important to get your mobile experience right for ecommerce. There are simple things you can focus on to increase conversions on your site. Here are 5 I have chosen: 62% of smartphone users have made a purchase online using their mobile device in …
Most people think of brand definition in terms of a logo or a slogan, but in this digital age, these elements are only the tip of the iceberg. Traditionally branding was a one-sided message with the flow of communication coming mainly from brand to consumer with minimal channels for connecting the two. However, this has …
Read more “Brand consistency: why it is crucial for an elevated omnichannel customer experience”