Monsoon Consulting Continues Strong Partnership with One4All for BFCM Rush
With Halloween now behind us, it is now officially the start of the all-important peak holiday trading period. And nowhere is this more prominent than the world of eCommerce.
With the busy and indeed pressurised (for most merchants) holiday trading period upon us, many retailers will now be focusing all their attention to this critical window of commerce; perhaps to counteract a stagnant year of little or no growth, fuelled primarily by the cost of living crisis and an overbearing overhang of stock in various warehouses.
Gift giving and eCommerce season would not be complete without the mention of online vouchers. Here we’ll dive into our long-standing partnership with one of the largest gift card brands in the region: One4All
The Growth of Black Friday in the UK and Ireland
Here at Monsoon Consulting, we have been working closely with our clients throughout the year in preparation for the upcoming Black Friday and Cyber Monday events. Over the years, these sales have grown and evolved from specific day-only events to more elongated timeframes. Merchants have adapted to capture the mindset of the customer and perhaps also to mitigate the historic infrastructure demands and risks resulting in customer disappointments seen in recent years across the media.
With one of our longest serving clients, One4All, we have continued to plan, execute and support one of the largest and disruptive fintech gifting solution companies in the UK, Ireland and Netherlands. One4all Gift Cards are now accepted by over 60,000 stores in the UK and Ireland and by 170 leading brands including M&S, Primark, Pandora, Argos, Currys and John Lewis..
Moreover, One4All has a significant B2B offering, One4All Rewards, which allows business owners to give employee benefits via the One4All gift cards, a trend which is growing year on year and especially in the new era of remote/hybrid working.
Commerce Powered by Adobe
At the heart of this growth has been our continued partnership with Adobe. Monsoon has been at the cutting edge of building customised eCommerce and payment solutions on the Commerce Cloud Solution and AWS Infrastructure.
Our team of skilled Infrastructure experts have architected an industry ground-breaking solution for the digital gift card experience sector which presents a high availability, high quality performance framework to handle different loads, and failures with minimum to zero downtime.
Our team at Monsoon has for many years now become a fully extended virtual team to support One4All internal departments, and more so since the acquisition of the One4All by the globally branded payment technology company “Black Hawk Network” .
Monsoon’s global delivery team have pioneered a number of customised solutions for the digital gift card industry, including multiple payment gateway integrations and fully mobile app compatibility all within the backdrop of new and changing financial regulatory frameworks.
Conclusion
Corporate gifting market expected to reach a market valuation size of US $242.9 billion in 2024 Aided mostly by consumer trends towards sustainable and experiential, tech and personalised gifting, coupled with businesses incentivising employees with rewards, discounts and incentives, means this is a pivotal time for the industry.
Monsoon Consulting is Ireland’s only Adobe Gold Solution Partner, focusing on delivering best in class B2B and B2C eCommerce solutions to large companies such as Uniphar PLC, Sysco (Pallas Foods), Punch Pubs, O’Briens Ingredients, Topline, Heat Merchants Group, One4All and Central Bank of Ireland.
The team at Monsoon provide a full service offering from business consultancy & strategic planning, UX & UI creative design, development & engineering, Infra & Dev ops to a dedicated Support team, offering 24×7 critical application support.
Learn more about our go-to-market eCommerce solution “Apex” or to get in touch to organise a full demonstration.
For more information on how Monsoon Consulting can help your business online, please contact [email protected] or call +353 (0)1 4750066.
