Scaling for Success: Full Length Videos

June 6th marked a significant return to in-person events for Monsoon Consulting, in collaboration with Digital River and Adobe. The Scaling for Success event gathered B2B business leaders to exchange insights and strategies for thriving in eCommerce.

We had engaging talks from our experts, Tadhg Bowe and Laura Hodson, along with a compelling case study presented by Ashley O’Brien. The event also featured a panel discussion with industry leaders, moderated by Alastair Brodie.

Below, we provide full video content from each segment. Whether you missed the event or wish to revisit the discussions, these videos offer a comprehensive look into the topics covered. For more tailored advice, consider scheduling a eCommerce Readiness Assessment with our team.

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Tadhg Bowe: B2B eCommerce Trends & Insights

In this engaging presentation, Tadhg Bowe dives into the latest 2024 trends in B2B eCommerce. He explores best practices, aligning B2B operations with B2C expectations, and offers actionable insights that businesses can implement to stay ahead. Tadhg’s segment includes key takeaways for anyone looking to understand the evolving landscape of digital commerce.

Laura Hodson: B2B UX & Personalisation

Laura Hodson’s session focuses on the intricacies of UX and personalisation in B2B eCommerce. She discusses innovative tactics for enhancing user experiences and personalising customer journeys to foster growth. Laura’s expertise provides a roadmap for businesses seeking to deepen customer engagement and boost conversion rates.

Ashley O’Brien: O’Brien Group Case Study

Ashley O’Brien, CEO of Odaios Foods and O’Brien Ingredients, shares a compelling case study on their digital transformation journey with Monsoon Consulting. He outlines the challenges faced and the strategic approaches adopted to successfully launch their B2B eCommerce platform, highlighting the impact on their business operations and customer interactions.

Panel Discussion

Watch the panel discussion from our event, featuring a diverse group of eCommerce professionals and thought leaders. They wrapped up the day with a 45-minute conversation covering a variety of topics from industry trends to strategic partnerships and operational challenges.


Ciaran Crean co-founded, one of the UK and Ireland’s largest online retailers of car parts and accessories, with his brother Michael in 2004. The company has expanded its delivery network across Ireland, the UK, and mainland Europe. He is also Co-Founder & CEO at WaveOMS, a SaaS platform that enhances warehouse operations by optimising the speed and cost-efficiency of order fulfilment.


Simon Harkin is the B2B eCommerce Manager at Uniphar, a global partner to pharma and medtech manufacturers focused on improving patient access to healthcare worldwide. At Uniphar, he manages eCommerce platforms, commercial sales, analytics, and digital solutions.


Estelle di Lucia is the Director of Partnerships at Digital River, a merchant of record solution for cross-border eCommerce. With extensive experience in building strategic global partnerships, she focuses on expanding business and driving revenue growth through impactful alliances.


Bharat Sharma, Founder and CEO of Monsoon Consulting, is a distinguished leader in the digital commerce sector. He is known for his expertise in eCommerce technology and trends, and is an active speaker at European and Indian conferences, focusing on digital innovation.


This event brought together industry leaders from F&B, Pharma, Hardware, and technology sectors, marking a vibrant return to our series of insightful gatherings. The discussions highlighted the role of AI technologies and personalised experiences in enhancing customer engagement and operational efficiency in B2B eCommerce.

We are eager to implement these innovative strategies and support our clients in succeeding in a digital-first marketplace. Stay tuned to our social media updates and more events to come.

Interested in elevating your eCommerce solutions? Schedule a no-commitment eCommerce Readiness Assessment with our team to see how these insights can transform your business. Let’s thrive together online!

With us you'll get customised digital solutions. B2B eCommerce expertise. eye-catching UX & design. streamlined on-boarding. a high-performance site. a long-term partnership. a thorough discovery. white-glove support. an amazing website. a team of experts.

Ready to transform your site?

Get in touch today!