DITA EYEWEAR

Luxury Eyewear Brand rolls out International eCommerce

A FEW PROBLEMS TO SOLVE

Discover DITA Eyewear’s journey in mastering the art of digital expansion. Embracing challenges like GEOIP restrictions, ERP integration, and advanced inventory management, Monsoon helped them to skilfully navigate the complexities of global retail.

The strategy seamlessly blended technical capabilities with intuitive design, offering an exceptional customer experience. This case isn’t only about technological prowess; it’s about a brand’s visionary approach to harnessing digital tools for international growth. 

DITA was founded in Los Angeles in 1995 with the mission to create innovative, finely crafted luxury eyewear with a totally unique look and feel. Since then, DITA has earned a cult-like following amongst the world’s most influential celebrities, stylists and trendsetters. DITA is a premium, luxury brand with high levels of recognition, commercial success and physical retail presence in the US.

With an international office established in Dublin, DITA’s digital challenges were: 

REPLICATING THE HIGH-END EXPERIENCE ONLINE

Bringing the in-store look and feel online

LOCALISING TO INTERNATIONAL MARKETS

To service customers in North America, Asia Pacific, and Europe

MANAGING COMPLEX INTEGRATIONS

Connecting their existing ERP, warehouses, and other systems

OUR SOLUTIONS

In order to expand the brand’s footprint, we set about building a global ecommerce store localised to territory, language and currency. We worked with DITA to create a collection of beautiful, conversion-oriented transactional ecommerce stores on Magento Enterprise, targeting customers across the world with 31 individual market specific stores. Features of the ecommerce platform include:

  • 3 brands as part of the platform; DITA, Dita Von Teese & Thom Browne
  • 31 Stores with localisation (Currency, Language, Catalogue, Content, Tax Rules, Pricing) for each website with Geo IP Redirection based on location
  • Highly customised front end with Parallax for homepage and stylist journey
  • Stripe & Realex Payment Integration for Payment Processing
  • Advanced Anti-Fraud with Kount
  • Marketing Automation Integration with Bronto
  • Complex Catalogue with Configurable & Simple Products
  • Multi-Warehouse Inventory for Multi-Territory Fulfilment
  • Order & Credit Integration
  • Customer & Contacts Integration

The DITA website includes a ‘Meet the Dita Stylist’ section which allows visitors to be directed to a catalogue of products based on a series of questions about their gender, eyewear needs, face shape and their personal style preferences. The website is connected to a global ERP to manage stock and delivery across the current markets, and is integrated to a managed translation service to enable the DITA team to roll out multiple new markets.

The team at Monsoon Consulting have held our hand every step of the way to help us architect, design and build a digital platform for international growth.
 
 

Colin Creagh

Global Ecommerce Manager, DITA Eyewear

THE RESULTS

This is a great example of how we have helped a brand meet the challenges of taking their products to the global market. Through complex GEOIP restrictions, ERP integration, multi-warehouse inventory calls, tax and fraud management, language localisation, payments and shipping, we have built a platform for international expansion. The DITA Eyewear and sister sites are a great case in point of how a premium retail brand can effectively expand internationally, using digital as the way paver.

OTHER SUCCESS STORIES

UNIPHAR GROUP

30% uplift in online order value

  • High-capacity fulfilment while maintaining accurate inventory data
  • 33,000+ financial documents accessed monthly
  • Customised pricing with personalised account management and discounting

TOPLINE GROUP

B2B buying group with over 160 stores across Ireland

  • 24/7 Self-service Functionality
  • Complex ERP Integrations
  • Customised GDPR-compliant hosting

HOME FOCUS BY HICKEYS

Customised 'Shop the Look' Feature

  • Powerful and immersive eCommerce site
  • Platform modernisation
  • Improved performance
  • Multi-channel integration

ENABLE IRELAND

225% Increase in Users

  • Integrated Donation Functionality
  • Localised Service Centre Directory
  • Centralised Resource Hub
  • Inclusive, Rich, Multimedia Content

DÚN LAOGHAIRE-RATHDOWN COUNTY COUNCIL

Over 2 million unique website views

  • A responsive and easy-to-navigate public service website
  • In-depth discovery process
  • Information Architecture
  • Content Management

HOMEFOCUS

Customised 'Shop the Look' Feature

  • Powerful and immersive eCommerce site
  • Platform modernisation
  • Improved performance
  • Multi-channel integration

Ready to transform your site?

Get in touch today!

EMPOWERING     INNOVATIVE     HUMBLE     SOLUTION-ORIENTED     EFFICIENT    HONEST     ARTISTIC     RESPONSIBLE     INNOVATIVE     CUSTOMER-CENTRIC     AWARD-WINNING   

EMPOWERING     INNOVATIVE     HUMBLE     SOLUTION-ORIENTED     EFFICIENT    HONEST     ARTISTIC     RESPONSIBLE     INNOVATIVE     CUSTOMER-CENTRIC     AWARD-WINNING