SSE AIRTRICTY LEAGUE

Over 2 million unique website views in the first 6 months

A FEW PROBLEMS TO SOLVE

Discover how the SSE Airtricity League’s new digital platform revolutionised the fan experience in Irish football.

This easy-to-navigate site brought team news, live updates, and match highlights to fans’ fingertips, resulting in over 2 million unique views in just six months. With robust engagement across all leagues, this platform demonstrates the power of digital innovation in enhancing sports fandom.

Dive into the case study to see how technology is changing the way we follow our favourite sports.

The SSE Airtricity League is the top tier of Irish football, dating back to the foundation of the Football Association of Ireland in 1921. The FAI administers the Premier and First divisions, underage at U19, U17 and U15, as well as the two major cup competitions – the Irish Daily Mail and EA Sports cups.

The FAI and league sponsor, SSE Airtricity, wanted us to help them create a Match Centre platform, which would be a one-stop-shop for fans, press and the general public.

It needed to provide the following:

UP-TO-THE-MINUTE UPDATES

For club and league news and reports

LIVE MATCH TRACKING

With accurate and immediate score updates

STANDINGS, STATS & HIGHLIGHTS

League standings, league and player statistics, along with match video highlight packages

OUR SOLUTIONS

Built with agile software development principles, targeting well-researched user personas, this project presented challenges to deliver a great fan experience given the underlying technologies. 

With live match related data, reports and stats driven from the FAI’s football match management system from pitchside reporters, and league news content, club information and video highlights being served from a Drupal CMS which we built, our design solution interfaced with both systems via APIs, serving the content from both systems to an Angular front end.

Features of the platform include:

  • Lightening fast minute by minute updates in the Match Centre with real-time scores
  • Enhanced player profiles and statistics
  • Up to date league news
  • Improved video integration

This Service Driven Architecture is set up for future expansion, to serve different browser-based experiences for additional FAI sites and to enable future mobile application development.

 

LET THE NUMBERS SPEAK FOR THEMSELVES

  • 2 million unique page views, over the first 6 months
Monsoon Consulting have helped us to deliver a fantastic, mobile-first digital platform for football fans in Ireland. They’ve translated a complex project requirement to a seamless fan experience, which we can use a template for the future.

Ian Mallon

Director of Communications at Football Association of Ireland

THE RESULTS

Before the launch of the SSE Airtricity League digital platform, it was hard for the hardcore and casual football fans to access information about their team and the league.

This platform is the first of its kind in Irish football. The new website offers league and team news, Live Match Centre and stats, plus a place for fans to view match highlights. The end result is a seamless integration of the two data sources, providing supporters all the information they need in one place to keep up to date on their favourite teams.

In the 6 months since the site launched, there have been over 2 million unique page views and consistently strong engagement with content across premier and first division leagues.

The new website is fully optimised, allowing football fans to track their club team in real-time from any device, anywhere in the world.

OTHER SUCCESS STORIES

SYSCO IRELAND

  • Lorem ipsum dolor sit amet,
  • consectetur adipiscing elit.
  • Ut elit tellus, luctus nec ullamcorper mattis,
  • pulvinar dapibus leo.

DÚN LAOGHAIRE-RATHDOWN COUNTY COUNCIL

  • A responsive and easy-to-navigate public service website
  • In-depth discovery process
  • Information Architecture
  • Content Management

HOME FOCUS BY HICKEYS

  • Powerful and immersive eCommerce site
  • Platform modernisation
  • Improved performance
  • Multi-channel integration

SYSCO IRELAND

  • Lorem ipsum dolor sit amet,
  • consectetur adipiscing elit.
  • Ut elit tellus, luctus nec ullamcorper mattis,
  • pulvinar dapibus leo.

DÚN LAOGHAIRE-RATHDOWN COUNTY COUNCIL

  • A responsive and easy-to-navigate public service website
  • In-depth discovery process
  • Information Architecture
  • Content Management

HOMEFOCUS

  • Powerful and immersive eCommerce site
  • Platform modernisation
  • Improved performance
  • Multi-channel integration

Ready to transform your site?

Get in touch today!

EMPOWERING     INNOVATIVE     HUMBLE     SOLUTION-ORIENTED     EFFICIENT    HONEST     ARTISTIC     RESPONSIBLE     INNOVATIVE     CUSTOMER-CENTRIC     AWARD-WINNING   

EMPOWERING     INNOVATIVE     HUMBLE     SOLUTION-ORIENTED     EFFICIENT    HONEST     ARTISTIC     RESPONSIBLE     INNOVATIVE     CUSTOMER-CENTRIC     AWARD-WINNING