This was a very collaborative project between Monsoon Consulting’s cross-functional team of eCommerce experts and Woodie’s internal eCommerce, digital, IT and marketing teams. Following an Agile software development methodology, we redesigned and redeveloped the eCommerce platform to deliver a truly content-driven eCommerce experience for the Woodie’s consumer.

• A Magento multi-sites architecture that is fully flexible and supports the addition of new stores, currencies, and countries
• Magento product attributes with custom options for colour swatches and hex colours to enhance the user experience and increase conversion
• Product images and video guides
• One-page, one-step responsive checkout to increase conversion rates
• Payment gateway integration with deferred payments through Sagepay
• Click and Collect to allow free in-store pickup, displaying all store locations on Google maps, with information on real distance from customer billing address to store
• MS Dynamics NAV integration as the Single Source of Truth for the full catalogue (products, categories, attributes), orders and order fulfilment, customers, promotions, and stock data
• Video-driven sales enabling customers to purchase multiple products after watching a video, directly from the video page
• Stock availability checker allowing Woodie’s store staff to check stock in all brick-and-mortar stores
• Improved Store Locator, making it easy for customers to find their local Woodie’s store