Monsoon Consulting Shortlisted for Agency of the Year at the 2016 eir Spider Awards!

We are delighted to announce that Monsoon Consulting has been shortlisted for Agency of the Year at this year’s eir Spider Awards! Regarded as ‘The Oscars of the Digital World’, the eir Spiders are Ireland’s premier digital technology awards, celebrating the very best in online creativity and innovation. Now in its 21st year, the awards recognise excellence …

Magento Meetup Ireland 16: Putting the ‘C’ back into B2B and M2 Development

Last week, our doors were opened to the Magento community for the 16th assembly of Magento Meetup Ireland. Founded by Monsoon’s CMO Stephen Kenealy, this Meetup group welcomes Magento developers, merchants, admins, e-commerce retailers, and anyone with an interest in the platform. It’s a great opportunity to discuss developments, updates and project experiences in a …

Woodies New Website Launch

We are excited to announce that, we have launched a new website for Irish DIY retailer Woodies on the Magento Enterprise platform. Woodies.ie has a powerful search feature to help visitors find the products and information that they are looking for. Allison Hilliard wrote an excellent article for our own blog recently covering the importance of site search in …

Monsoon Consulting featured by The Sunday Times

We were delighted to see a fantastic article featuring one of our founders, Stephen Kenealy in The Sunday Times. The interesting piece details how Steve and Bharat guided Monsoon through the challenges of the recession and what the future holds for the company. The article was published in The Sunday Times on October 23rd Amid …

3XE Digital: Search and Social Highlights by Monsoon Consulting

The latest 3XE Digital Marketing Conference took place at Dublin’s Croke Park on Thursday 13th October. Focusing on trends in Search and Social Media Marketing, the event was attended by over 600 marketing professionals and featured insightful presentations and workshops by a host of digital experts. In this post, Monsoon’s Darragh Verschoyle and Alison Hilliard share their experience from …

Event The Anatomy of Success in B2B E-Commerce

Just like in B2C, Millennials are taking over the workforce and they expect everything to be accessible from anywhere, anytime—yes, that means 24/7, 365 days a year. Today’s B2B buyer is increasingly mobile and companies must embrace technology to adapt to these demands Stephen Kenealy The quote, above is not an opinion, it’s a fact. …

B2B vs. B2C E-Commerce: Understanding Differences and User Expectations

B2B e-commerce represents a major strategic opportunity. As the global B2B market continues to boom, more business buying decisions are taking place online. Several factors are fuelling this growth – notably, there is a rapidly changing demographic makeup in an ever-expanding digital economy. B2C user experiences are setting the standard for B2B, therefore influencing buyer …

DrupalCon 2016: Key Takeaways by Monsoon Consulting

Back at Monsoon Consulting HQ, we’ve been reflecting on our experiences at DrupalCon 2016. This hotly-anticipated event is one of the highlights of the Drupal community calendar, and this time, it was held in our home city of Dublin. As Silver Sponsors, we were there to attend sessions and sprints, meet with members of the global, …

Essential Guidelines for B2B Digital Marketing

There is a well-trodden path in terms of B2C Digital Marketing. This typically includes components like PPC advertising, email marketing, content marketing and social media marketing. These components are also essential elements of a good B2B strategy. The strategy itself, however, is different. In this post, we examine the differences in planning, execution, and analysis. …