We have discussed the benefits of remarketing before on our blog, where we looked at how you can use Facebook to retarget custom audiences. This time, we want to take a closer look at retargeting on Google, using Google Ads. In summary, remarketing gives you an opportunity to position relevant ads to a defined audience of …
We are delighted to announce the launch of SESS.ie, the new website for the Special Education Support Service. This updated website is the first client project completed by Monsoon Consulting on Drupal 8 CMS. Our agile team facilitated the migration of a comprehensive content portal from Drupal 6 to the newly released Drupal 8. The Special …
Social media marketing, and in particular advertising, now forms an integral part of the overall digital media mix. Instagram, with its emphasis on photo and video sharing, offers huge opportunities for businesses to reach new and highly engaged audiences. Launched in 2010 and acquired by Facebook in 2012, Instagram now has more than 500 million …
From September 26th – 30th 2016, Dublin will play host to DrupalCon – an international event that brings together thousands of members of the global Drupal community. This week-long conference will take place at the Convention Centre Dublin and is a fantastic opportunity to get involved in learning, collaborating and networking with fellow community members. …
Read more “Monsoon Consulting Sponsoring DrupalCon Dublin 2016”
Snapchat recently introduced its Memories feature – a new way to share content on social media. This update allows users to save photos and videos to a searchable camera roll, post previously saved Snaps to a new Story, and build an archive of curated content. As a result, Snapchat Memories creates advanced marketing opportunities for …
Read more “Snapchat Memories: What Does it Mean for Marketers?”
E-Commerce site search is an essential step in the online conversion funnel. Visitors who actively use your website’s search box have an increased level of purchase intent and are more likely to convert than the average user. However, despite investing heavily in category structure and navigation, many retailers often neglect the significance of the search …
Recently Magento released the next generation open source digital commerce platform, Magento 2. This improved platform is geared towards helping e-commerce brands create and deliver engaging, omnichannel shopping experiences with rich functionality. Let’s look at the enhancements in greater detail. Magento is the leading platform used by online merchants to provide customers with an optimised …
Read more “Magento 2: Enhanced Features for Slicker, Faster E-Commerce”
Monsoon Consulting recently worked with Dún Laoghaire-Rathdown County Council to build the next generation of dlr websites, using Drupal 7 as the content management system. Launched in June 2016, the new responsive websites set the standard for Enterprise Content Management and government digital presence. Dún Laoghaire-Rathdown County Council is the the local authority responsible for …
Although Google Tag Manager was initially released in 2012, there is still a lot of confusion about what exactly it is, what it does, and how it differs from Google Analytics. So, let’s take some time to break it down and explore Google Tag Manager (GTM) in greater detail. Firstly, what is Google Tag Manager? …
I would like to introduce four new members to the Monsoon Consulting team. Two out of our four new members are taking up the role of new Project Managers. These additions to our PM team will help manage our new projects and facilitate the expansion of Monsoon Consulting. Our other new additions are within the …