Project brief

DITA was founded in Los Angeles in 1995 with the mission to create innovative, finely crafted luxury eyewear with a totally unique look and feel. Since then, DITA has earned a cult-like following amongst the world’s most influential celebrities, stylists and trendsetters. DITA is a premium, luxury brand with high levels of recognition, commercial success and physical retail presence in the US. With an international office established in Dublin, DITA’s challenge was to replicate this high-end customer experience through a multichannel digital platform in the North America, Asia Pac and Europe.

Our Solution

In order to expand the brand’s footprint, we set about building a global ecommerce store localised to territory, language and currency. We worked with DITA to create a collection of beautiful, conversion-oriented transactional ecommerce stores on Magento Enterprise, targeting customers across the world with 31 individual market specific stores. Features of the ecommerce platform include:

  • 3 brands as part of the platform; DITA, Dita Von Teese & Thom Browne
  • 31 Stores with localisation (Currency, Language, Catalogue, Content, Tax Rules, Pricing) for each website with Geo IP Redirection based on location
  • Highly customised front end with Parallax for homepage and stylist journey
  • Stripe & Realex Payment Integration for Payment Processing
  • Advanced Anti-Fraud with Kount
  • Marketing Automation Integration with Bronto
  • Complex Catalogue with Configurable & Simple Products
  • Multi-Warehouse Inventory for Multi-Territory Fulfilment
  • Order & Credit Integration
  • Customer & Contacts Integration

The DITA website includes a 'Meet the Dita Stylist' section which allows visitors to be directed to a catalogue of products based on a series of questions about their gender, eyewear needs, face shape and their personal style preferences. The website is connected to a global ERP to manage stock and delivery across the current markets, and is integrated to a managed translation service to enable the DITA team to roll out multiple new markets.

The team at Monsoon Consulting have held our hand every step of the way to help us architect, design and build a digital platform for international growth.
Colin Creagh, Global Ecommerce Manager, DITA Eyewear

Impact and Results

This is a great example of how we have helped a brand meet the challenges of taking their products to the global market. Through complex GEOIP restrictions, ERP integration, multi-warehouse inventory calls, tax and fraud management, language localisation, payments and shipping, we have built a platform for international expansion. The DITA Eyewear and sister sites are a great case in point of how a premium retail brand can effectively expand internationally, using digital as the way paver.

DITA responsive
Launch site