Uniphar Group is a leading pharmacy and healthcare products retail, wholesale and distribution company operating in the UK and Ireland. They reached out to us because they wanted to replace a legacy ordering application with a modern, intuitive, fast and reliable eCommerce platform to efficiently service their 2000+ pharmacy and hospital customers. Their customer contracts manage over 2000 unique pricing, discounting, product allocation and rebate profiles. The platform needed to be capable of fulfilling a high volume of orders whilst maintaining the accuracy of inventory data at all times.
The relationship between Uniphar Group and their customers is complex and highly personalised. Built on Magento Enterprise with tight integration to SAP, the new Uniphar.ie B2B eCommerce platform enables streamlined ordering for pharmacists and hospitals with a high level of availability and dependability, which was paramount given the nature of the life-saving products being purchased. The architecture of the solution is designed to enable high volumes of orders to be placed and fulfilled through a set of unique B2B order workflows with custom pricing, availability and lead times on a per-customer basis. The platform also offers Uniphar a highly customised self serve My Account dashboard showing past order, reordering, invoices, accumulator for rebates and an entire online returns workflow. The entire project was built using the Agile methodology to create an ever-evolving and improving product for the Uniphar customers.
Impact and Results
The new Uniphar.ie B2B eCommerce Platform has delivered a significant reduction in Uniphar’s cost to serve its customers and increases in order volume and value. The new intuitive and streamlined B2B ordering process has further evolved since launch to include a suite of features that enable Uniphar customers to self-serve via a sophisticated My Account dashboard. This has resulted in customers accessing over 33,000 financial documents monthly, which would otherwise have been requested via customer services, and creating & processing all their returns online and have increased their orders in both volume and value online by 30%.