Exploring eCommerce for the Luxury Market

Even though luxury brands tend to prioritise their in-store experiences over digital ones, in the last 3 years they had to start or rethink representing themselves online – it happened mostly due to the COVID Pandemic and the rise of digital native Millenials and Gen Z. Since luxury brands main goal is to stay exclusive, …

Crafting an Effective B2B eCommerce Strategy

When it comes to B2C, there’s usually one person making purchasing decisions. For B2B the decision can be multi-level and mostly is a team decision. Knowing that we have to ensure that the B2B online offering will appeal to people with various backgrounds. Content has to address every team member’s need, it has to show …