Author: Monsoon Consulting

The latest 3XE Digital Marketing Conference took place at Dublin’s Croke Park on Thursday 13th October. Focusing on trends in Search and Social Media Marketing, the event was attended by over 600 marketing professionals and featured insightful presentations and workshops by a host of digital experts. In this post, Monsoon’s Darragh Verschoyle and Alison Hilliard share their experience from …

Read more “3XE Digital: Search and Social Highlights by Monsoon Consulting”

Just like in B2C, Millennials are taking over the workforce and they expect everything to be accessible from anywhere, anytime—yes, that means 24/7, 365 days a year. Today’s B2B buyer is increasingly mobile and companies must embrace technology to adapt to these demands Stephen Kenealy The quote, above is not an opinion, it’s a fact. …

Read more “Event The Anatomy of Success in B2B E-Commerce”

B2B e-commerce represents a major strategic opportunity. As the global B2B market continues to boom, more business buying decisions are taking place online. Several factors are fuelling this growth – notably, there is a rapidly changing demographic makeup in an ever-expanding digital economy. B2C user experiences are setting the standard for B2B, therefore influencing buyer …

Read more “B2B vs. B2C E-Commerce: Understanding Differences and User Expectations”

Back at Monsoon Consulting HQ, we’ve been reflecting on our experiences at DrupalCon 2016. This hotly-anticipated event is one of the highlights of the Drupal community calendar, and this time, it was held in our home city of Dublin. As Silver Sponsors, we were there to attend sessions and sprints, meet with members of the global, …

Read more “DrupalCon 2016: Key Takeaways by Monsoon Consulting”

There is a well-trodden path in terms of B2C Digital Marketing. This typically includes components like PPC advertising, email marketing, content marketing and social media marketing. These components are also essential elements of a good B2B strategy. The strategy itself, however, is different. In this post, we examine the differences in planning, execution, and analysis. …

Read more “Essential Guidelines for B2B Digital Marketing”

The B2B E-Commerce industry is the unsung market that’s about to boom even more. At over $800 billion, the B2B e-commerce market is worth more than double that of the B2C market in the US, with similar trends elsewhere, Forrester predicts that on a global level by 2020, B2B e-commerce will account for $6.7 trillion in …

Read more “Brexit Besides, B2B E-commerce is About to Boom – Are You Ready?”

We have discussed the benefits of remarketing before on our blog, where we looked at how you can use Facebook to retarget custom audiences. This time, we want to take a closer look at retargeting on Google, using Google Ads. In summary, remarketing gives you an opportunity to position relevant ads to a defined audience of …

Read more “How Does Google AdWords Remarketing Work?”

We are delighted to announce the launch of SESS.ie, the new website for the Special Education Support Service. This updated website is the first client project completed by Monsoon Consulting on Drupal 8 CMS. Our agile team facilitated the migration of a comprehensive content portal from Drupal 6 to the newly released Drupal 8. The Special …

Read more “SESS.ie Goes Live on Drupal 8!”

Social media marketing, and in particular advertising, now forms an integral part of the overall digital media mix. Instagram, with its emphasis on photo and video sharing, offers huge opportunities for businesses to reach new and highly engaged audiences.  Launched in 2010 and acquired by Facebook in 2012, Instagram now has more than 500 million …

Read more “Introduction to Instagram Advertising”

From September 26th – 30th 2016, Dublin will play host to DrupalCon – an international event that brings together thousands of members of the global Drupal community. This week-long conference will take place at the Convention Centre Dublin and is a fantastic opportunity to get involved in learning, collaborating and networking with fellow community members. …

Read more “Monsoon Consulting Sponsoring DrupalCon Dublin 2016”