Author: Victoria Kadevska

Being a web designer in eCommerce requires balancing between client’s desires, user’s needs and, in our case, Adobe Commerce (Magento) constraints. We were very pleased to hear ‘You guys stay on top of things’ from our developers, and we want to share our not-so-secret ingredient with you. 🙂 Bridging the Gap: How Figma Variables Speak …

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At Monsoon we believe that business-to-business and business-to-consumer projects are both equally interesting to work on, and each present their own unique sets of challenges. While B2C can get more of the spotlight, our team enjoys working on innovative B2B projects just as much (if not more) to unite form and function through digital transformation. …

Read more “Designing B2B Websites: Monsoon’s Most Innovative Cases”

This year brought its unique challenges and opportunities that affected the eCommerce world. While we are facing the consequences of deeply disturbing geopolitical events and the cost of living crisis, on the other hand we observe that everyone’s day-to-day routines and work-related tasks are becoming more and more digital. Businesses that used to manage everything …

Read more “8 B2B eCommerce Trends to Prepare for in 2024”

When it comes to B2C, there’s usually one person making purchasing decisions. For B2B the decision can be multi-level and mostly is a team decision. Knowing that we have to ensure that the B2B online offering will appeal to people with various backgrounds. Content has to address every team member’s need, it has to show …

Read more “Crafting an Effective B2B eCommerce Strategy”

When thinking of the Barnum Effect, two things come to mind: horoscopes and generalised personality tests. Barnum Effect occurs when individuals believe that given descriptions apply specifically to them, even though the information can be relevant to absolutely anyone. This effect was named after American showman P.T. Barnum, the founder of Barnum and Bailey Circus …

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In this article we decided to figure out why free delivery is so attractive for users and present you with 3 kinds of free delivery features that we recommend to use in your eCommerce. The future is fast, free shipping. Whether through special seasonal offers or reaching threshold spend levels or annual membership, shoppers are …

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As it turns out, humans are not as rational as we think we are. In order to not be constantly overwhelmed, and to make our constant decision-making easier, we create shortcuts in our brains. This leads us to Cognitive biases – common misconceptions that occur when we value perception or beliefs over reality. Here’s our selection …

Read more “Cognitive biases and e-commerce: How they can Influence your sales”

As 2023 brings new opportunities and challenges, we want to share our observations on what’s going on in the eCommerce world, so our clients can use this to grow their sales. Last year things started moving and shifting around, so let’s see what we have to keep up with this year? 1. Social media sales …

Read more “5 global eCommerce trends for 2023”

In many cases when clients request a website, they usually already have a brand book with thoroughly created design guidelines. However, despite our big passion for consistency, sometimes we have to make a few changes or introduce new colours or even fonts when creating a website. Let’s see why. We used one of our current …

Read more “Why your traditional brand guidelines may not be suitable for the web?”