When it comes to B2C, there’s usually one person making purchasing decisions. For B2B the decision can be multi-level and mostly is a team decision. Knowing that we have to ensure that the B2B online offering will appeal to people with various backgrounds. Content has to address every team member’s need, it has to show …
When thinking of the Barnum Effect, two things come to mind: horoscopes and generalised personality tests. Barnum Effect occurs when individuals believe that given descriptions apply specifically to them, even though the information can be relevant to absolutely anyone. This effect was named after American showman P.T. Barnum, the founder of Barnum and Bailey Circus …
Read more “What’s the Barnum Effect and how it’s used in eCommerce sales”
HEAT MERCHANTS The digital transformation of Ireland’s leading trade customer supplier PROJECT OVERVIEW Heat Merchants Group, an entirely Irish-owned company, embarked on a digital transformation with Monsoon Consulting, focusing on a B2B eCommerce platform. The project’s goal was to digitally showcase their extensive product catalogue and facilitate real-time B2B ordering. Implemented on Adobe Magento Commerce, …
In this article we decided to figure out why free delivery is so attractive for users and present you with 3 kinds of free delivery features that we recommend to use in your eCommerce. The future is fast, free shipping. Whether through special seasonal offers or reaching threshold spend levels or annual membership, shoppers are …
“Working with Monsoon Consulting, we were assured of the right eCommerce partner to take Topline into this new and important world of B2B eCommerce. Monsoon guided us through all the key aspects of the project, from the initial workshops to the tight delivery schedule and multiple stakeholders. We are delighted with the initial launch and …
All of us experienced it, sometimes even without knowing. Dark UX patterns lead to users being manipulated into taking a certain action (usually it’s all about spending money) without knowing that they had a choice or being forced to make a specific one. These patterns are always intentional, and therefore unethical. Let’s look at them …
Read more “Dark UX Patterns in e-commerce and examples of good alternatives”
As it turns out, humans are not as rational as we think we are. In order to not be constantly overwhelmed, and to make our constant decision-making easier, we create shortcuts in our brains. This leads us to Cognitive biases – common misconceptions that occur when we value perception or beliefs over reality. Here’s our selection …
Read more “Cognitive biases and e-commerce: How they can Influence your sales”
home focus by hickeys High-performance transformation in home goods a few problems Home Focus at Hickeys, a staple in Ireland’s home furnishing scene, revolutionised their online presence with Monsoon Consulting. The upgrade to Magento 2 and integration of the Hyvä theme boosted load speeds and SEO, while new eCommerce features like Click & Collect were …
As 2023 brings new opportunities and challenges, we want to share our observations on what’s going on in the eCommerce world, so our clients can use this to grow their sales. Last year things started moving and shifting around, so let’s see what we have to keep up with this year? 1. Social media sales …
Dún Laoghaire-Rathdown County Council Over 2 million unique website views in the first 6 months A FEW PROBLEMS TO SOLVE Explore the transformative journey of the Dún Laoghaire-Rathdown County Council’s website, dlrcoco.ie. This case study reveals a remarkable makeover from a complex, content-heavy site to a vibrant, user-friendly digital hub. It’s a story of revolutionising …