Dark UX Patterns in e-commerce and examples of good alternatives

All of us experienced it, sometimes even without knowing. Dark UX patterns lead to users being manipulated into taking a certain action (usually it’s all about spending money) without knowing that they had a choice or being forced to make a specific one. These patterns are always intentional, and therefore unethical. Let’s look at them …

HOME FOCUS

home focus by hickeys High-performance transformation in home goods a few problems Home Focus at Hickeys, a staple in Ireland’s home furnishing scene, revolutionised their online presence with Monsoon Consulting. The upgrade to Magento 2 and integration of the Hyvä theme boosted load speeds and SEO, while new eCommerce features like Click & Collect were …

Dún Laoghaire-Rathdown County Council

Dún Laoghaire-Rathdown County Council Over 2 million unique website views in the first 6 months A FEW PROBLEMS TO SOLVE Explore the transformative journey of the Dún Laoghaire-Rathdown County Council’s website, dlrcoco.ie. This case study reveals a remarkable makeover from a complex, content-heavy site to a vibrant, user-friendly digital hub. It’s a story of revolutionising …

TOPLINE GROUP

TOPLINE GROUP Digital transformation of Ireland’s largest DIY/Building material buying group A FEW PROBLEMS TO SOLVE Topline Group, Ireland’s leading DIY & Building Materials buying group, collaborated with Monsoon Consulting to create an advanced B2B eCommerce site. This venture, focusing on Topline’s unique business model, led to a modern, Magento Commerce-based platform integrated with their …

BELLA BABY

BELLA BABY The digital transformation of Ireland’s leading B2C baby and parenting retailer A FEW PROBLEMS TO SOLVE Bella Baby upgraded their eCommerce platform with Monsoon Consulting, transitioning to Magento 2. This revamp included user-friendly design enhancements and the integration of advanced features like DPD courier service and Salesfire Search, providing a more scalable and …

ONE4ALL DIGITAL

ONE4ALL DIGITAL Transforming the digital experience of gift card giving PROJECT OVERVIEW One4All, in partnership with Monsoon Consulting, developed a mobile gifting and payment solution, incorporating Apple Pay. This platform allows buying, spending, and sending gift cards via smartphones, offering enhanced personalisation and a secure B2B self-service area. One4All, one of the leading gift vouchering …

ONE4ALL

ONE4All B2C & B2B eCommerce for the leading multi-store gift card A FEW PROBLEMS TO SOLVE Delve into One4All’s transformative leap into advanced eCommerce, as they redefine the world of multi-store gift cards. This case study details how Monsoon guided their successful transition to a cutting-edge Magento Enterprise platform, enhancing both their B2C and B2B …

EZ LIVING FURNITURE

EZ LIVING FURNITURE Online platform transformation for furniture shopping PROJECT OVERVIEW EZ Living Furniture revamped their online presence by migrating to Magento 2, focusing on a customer-friendly design. The project included features like a custom responsive layout, easy product filtering, integrated stock management, promotional tools, back order options, and tailored shipping costs, enhancing the customer …

ORDNANCE SURVEY IRELAND

ORDNANCE SURVEY IRELAND Mapping New Digital Frontiers in Geographic Information A FEW PROBLEMS TO SOLVE Ordnance Survey Ireland has taken a significant step forward in their digital journey. Collaborating with Monsoon Consulting, they have developed a highly responsive and sophisticated eCommerce platform, built on the robust Magento Enterprise Cloud Edition. This platform is ingeniously integrated …

DLR LINK

DLR LINK The Digital Transformation of Staff Engagement A FEW PROBLEMS TO SOLVE Dún Laoghaire-Rathdown County Council embarked on a digital transformation journey, reimagining their internal communication with the dlr Link platform. Developed by Monsoon Consulting, this Drupal 8 based platform revolutionized how the council’s departments create and share content, streamlining operations and fostering collaboration. …