When you shop online and add something to your cart, most of the time you’ll want to keep browsing. As an eCommerce business, that’s exactly what you want your customers to do–keep shopping. This means you want to make their shopping experience as smooth as possible with the least amount of friction. A streamlined UX, …
Read more “Hyvä Ajax Add To Cart: A Monsoon Contribution Story”
Even though luxury brands tend to prioritise their in-store experiences over digital ones, in the last 3 years they had to start or rethink representing themselves online – it happened mostly due to the COVID Pandemic and the rise of digital native Millenials and Gen Z. Since luxury brands main goal is to stay exclusive, …
When it comes to B2C, there’s usually one person making purchasing decisions. For B2B the decision can be multi-level and mostly is a team decision. Knowing that we have to ensure that the B2B online offering will appeal to people with various backgrounds. Content has to address every team member’s need, it has to show …
When thinking of the Barnum Effect, two things come to mind: horoscopes and generalised personality tests. Barnum Effect occurs when individuals believe that given descriptions apply specifically to them, even though the information can be relevant to absolutely anyone. This effect was named after American showman P.T. Barnum, the founder of Barnum and Bailey Circus …
Read more “What’s the Barnum Effect and how it’s used in eCommerce sales”
In this article we decided to figure out why free delivery is so attractive for users and present you with 3 kinds of free delivery features that we recommend to use in your eCommerce. The future is fast, free shipping. Whether through special seasonal offers or reaching threshold spend levels or annual membership, shoppers are …
“Working with Monsoon Consulting, we were assured of the right eCommerce partner to take Topline into this new and important world of B2B eCommerce. Monsoon guided us through all the key aspects of the project, from the initial workshops to the tight delivery schedule and multiple stakeholders. We are delighted with the initial launch and …
All of us experienced it, sometimes even without knowing. Dark UX patterns lead to users being manipulated into taking a certain action (usually it’s all about spending money) without knowing that they had a choice or being forced to make a specific one. These patterns are always intentional, and therefore unethical. Let’s look at them …
Read more “Dark UX Patterns in e-commerce and examples of good alternatives”
As it turns out, humans are not as rational as we think we are. In order to not be constantly overwhelmed, and to make our constant decision-making easier, we create shortcuts in our brains. This leads us to Cognitive biases – common misconceptions that occur when we value perception or beliefs over reality. Here’s our selection …
Read more “Cognitive biases and e-commerce: How they can Influence your sales”
As 2023 brings new opportunities and challenges, we want to share our observations on what’s going on in the eCommerce world, so our clients can use this to grow their sales. Last year things started moving and shifting around, so let’s see what we have to keep up with this year? 1. Social media sales …
In many cases when clients request a website, they usually already have a brand book with thoroughly created design guidelines. However, despite our big passion for consistency, sometimes we have to make a few changes or introduce new colours or even fonts when creating a website. Let’s see why. We used one of our current …
Read more “Why your traditional brand guidelines may not be suitable for the web?”