When it comes to B2C, there’s usually one person making purchasing decisions. For B2B the decision can be multi-level and mostly is a team decision. Knowing that we have to ensure that the B2B online offering will appeal to people with various backgrounds. Content has to address every team member’s need, it has to show …
When thinking of the Barnum Effect, two things come to mind: horoscopes and generalised personality tests. Barnum Effect occurs when individuals believe that given descriptions apply specifically to them, even though the information can be relevant to absolutely anyone. This effect was named after American showman P.T. Barnum, the founder of Barnum and Bailey Circus …
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In this article we decided to figure out why free delivery is so attractive for users and present you with 3 kinds of free delivery features that we recommend to use in your eCommerce. The future is fast, free shipping. Whether through special seasonal offers or reaching threshold spend levels or annual membership, shoppers are …
“Working with Monsoon Consulting, we were assured of the right eCommerce partner to take Topline into this new and important world of B2B eCommerce. Monsoon guided us through all the key aspects of the project, from the initial workshops to the tight delivery schedule and multiple stakeholders. We are delighted with the initial launch and …
All of us experienced it, sometimes even without knowing. Dark UX patterns lead to users being manipulated into taking a certain action (usually it’s all about spending money) without knowing that they had a choice or being forced to make a specific one. These patterns are always intentional, and therefore unethical. Let’s look at them …
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As it turns out, humans are not as rational as we think we are. In order to not be constantly overwhelmed, and to make our constant decision-making easier, we create shortcuts in our brains. This leads us to Cognitive biases – common misconceptions that occur when we value perception or beliefs over reality. Here’s our selection …
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As 2023 brings new opportunities and challenges, we want to share our observations on what’s going on in the eCommerce world, so our clients can use this to grow their sales. Last year things started moving and shifting around, so let’s see what we have to keep up with this year? 1. Social media sales …
In many cases when clients request a website, they usually already have a brand book with thoroughly created design guidelines. However, despite our big passion for consistency, sometimes we have to make a few changes or introduce new colours or even fonts when creating a website. Let’s see why. We used one of our current …
Read more “Why your traditional brand guidelines may not be suitable for the web?”
Monsoon Consulting Bolsters UK Presence with New London Office and the appointment of Mark Turnbull as Head of Project Management Monsoon Consulting, a long standing and established eCommerce partner in the Adobe/Magento eco-system, is continuing to grow and expand in the UK with both a new London office and the appointment of a new key …
Hyvä Themes, the revolutionary new Magento front-end solution which massively improves site speed, performance with lower complexity has proudly launched version 1.1.18 of the ever popular theme module. In our role as official Contributor, Monsoon Consulting are delighted to have contributed key new features to the recent code base. Along with a wealth of new …
Read more “Monsoon Consulting contributes to latest Hyvä Themes Version”