Category: Blog

As it turns out, humans are not as rational as we think we are. In order to not be constantly overwhelmed, and to make our constant decision-making easier, we create shortcuts in our brains. This leads us to Cognitive biases – common misconceptions that occur when we value perception or beliefs over reality. Here’s our selection …

Read more “Cognitive biases and e-commerce: How they can Influence your sales”

As 2023 brings new opportunities and challenges, we want to share our observations on what’s going on in the eCommerce world, so our clients can use this to grow their sales. Last year things started moving and shifting around, so let’s see what we have to keep up with this year? 1. Social media sales …

Read more “5 global eCommerce trends for 2023”

In many cases when clients request a website, they usually already have a brand book with thoroughly created design guidelines. However, despite our big passion for consistency, sometimes we have to make a few changes or introduce new colours or even fonts when creating a website. Let’s see why. We used one of our current …

Read more “Why your traditional brand guidelines may not be suitable for the web?”

Monsoon Consulting Bolsters UK Presence with New London Office and the appointment of Mark Turnbull as Head of Project Management Monsoon Consulting, a long standing and established eCommerce partner in the Adobe/Magento eco-system, is continuing to grow and expand in the UK with both a new London office and the appointment of a new key …

Read more “London Calling”

Feeling confident about your choice when making a purchase is crucial for a good online customer experience. As a result, the audience becomes loyal to the brand which translates into higher conversion rates for business owners.  Since we know that communication is the key, we need to make sure we are speaking in our customer’s …

Read more “Considerations for designing a multilingual eCommerce store”

As an eCommerce store owner, you probably go through tons of data on a daily basis, but you might be still struggling to figure out what key metrics are really important to you. Here are the 7 most important eCommerce metrics that can help you measure and achieve your goals from your online store. Make …

Read more “The 7 most important eCommerce metrics you need to monitor”